Gelty Inc: a CRM and back-office system connecting sales, deals and global operations
"The new system turned our sales and operations process from a scattered, decentralized operation into one working system - clear, measurable and scalable."
Maor Amar, CEO
The challenge
The company was growing quickly and the operation became more complex - more leads, suppliers, deals and back-office stages to manage precisely. Work relied on spreadsheets, email and WhatsApp, and it was time for one stable system to control the process end to end:
⇢ leads and sales;
⇢ supplier proposals and deals;
⇢ back-office activities including invoices, deposits, balances and payments;
⇢ and a scalable foundation to support growth and higher transaction volume.
Background
Gelty Inc, operating under the AllShoesNation brand, distributes and wholesales footwear, apparel and accessories in international markets. The company works with leading global footwear brands and supplies B2B and B2C customers, with a focus on global distribution, reliability and long-term partnerships.
The solution
We designed and built a CRM and back-office system in monday.com for Gelty Inc, bringing sales, deals and operations into one place:
⇢ a CRM for leads, customers, discovery calls and deals;
⇢ deal and supplier management;
⇢ complete back-office workflows for invoices, deposits, balances, payments and logistics within each deal;
⇢ and executive dashboards for pipeline, team performance and real-time status.
Results
Gelty Inc gained a central system connecting sales, suppliers, deals and operations - enabling organized, consistent and measurable global operations.
100%
collection tracking in one Back Office system
2x
more deals managed with the same headcount
120
work hours saved per month in collection and payment processes
More success stories
Frequently asked questions
You don't need to have all the answers - that's what we're here for. Every engagement starts with a deep understanding of your organization and the way you work today. We'll identify the gaps and recommend a solution tailored to your technology, management needs and culture. Our expertise is designing a solution that fits each company precisely.
Absolutely. These are often the engagements that create the greatest impact. We translate business needs into simple, smart and accessible solutions - even for teams that are not used to working with technology. Our role is to make the technology feel seamless and put it to work for your business, so you can focus on what matters most.
In short, yes. But we don't love the term, because it can make the technology itself sound like the goal - and it isn't. We focus on what matters: using technology to solve real business problems and get your business moving again.
We're not tied to one platform. We work with a range of systems based on each client's needs, including monday.com, Make, Origami and more. In many cases we connect systems through smart integrations that help the organization perform at its best.
The timeline depends on the challenges you want to solve, but we can usually go live within two weeks. A full project typically takes 3 to 8 weeks. In some cases, it makes sense to start with one focused solution for a specific problem and build from there.
We won't leave you alone with a new system. Our support doesn't end when you go live - that's when it really begins. We'll provide training, refinements, success measurement, ongoing optimization and responsive support when you need it. We believe in continuous improvement, and that's what we bring to you.
We start with a discovery session to understand your organization's needs, challenges and goals. From there, we create an initial specification and design a tailored solution. Once expectations are aligned, we move into a detailed working session that turns the process into a practical plan, then begin implementation. At the end, we test together, refine what is needed and make sure the system works exactly as it should.
We specialize in improving core processes that directly affect operations, service and profitability:
• lead and sales management;
• projects and tasks;
• production planning and manufacturing;
• fulfillment, inventory, purchasing and logistics;
• customer service;
• accounts and collections;
• back-office and HQ management;
• workforce scheduling and management;
• and CRM systems.
Each engagement is tailored to the organization and includes the right tools, automation, dashboards and full implementation.